How will Facebook's New Rules Affect Your Business?
You may have heard the news that last night Mark Zuckerberg announced some big changes are on the way for the News Feed. Zuckerberg said, in a Facebook post, “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”
But what does this mean for small businesses? And, more specifically, for your business?
So What Does this Mean for Your Business?
Well, Zuckerberg explains that “At its best, Facebook has always been about personal connections. By focusing on bringing people closer together.” Based on this, Facebook is changing up the News Feed to put more emphasis on these personal connections.
As a result, they’ll be focusing on serving up content in the News Feed that encourages meaningful interactions. In other words, content that’s getting lots of engagement.
This doesn’t mean that Facebook is blocking businesses from the News Feed entirely. But, Zuckerberg says, “you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”
So What Should I Post?
As a small business, you should continue to create content around your passions that inspire, educate, and entertain—post content that customers will want to share, like, and comment on.
Below are some great examples:
Post a picture of someone doing something funny in the office. Everyone loves to laugh.
Post a saying or quote that really stood out to you for positive living or business practices. Everyone can use the help.
Post a home repair DIY article you read.
Post a lunch and learn event.
Post advice on how to better read an appraisal.
Post credit repair tips.
Post a picture of you, your agent and client at closing with a message such as, ”Just closed with these amazing folks, Dan and Sheryl. Welcome Dan and Sheryl to your new home. Thank you to our team in helping one more happy customer acquire home ownership. A special thanks to their amazing agent, Kim Dryer - you are the best real estate partner".
Tap your personal network. Try sharing a video from your business page to your personal page and let your friends get the conversation started.
Continue to stand out with video. Video continues to get further reach and engagement than other types of content. Take advantage of this trend.
Does this Apply to Ads?
Paid advertising will still operate the same way. These new rules apply to general content posts, not paid content/ads.